Europe MarTech Market SWOT Analysis including key players

 

The  MarTech market research is an intelligence report announced by Absolute Markets Insights. The erudite market study provides insightful data for readers to help them in making informed business decisions. Primary and secondary research methodologies have also been used to discover the correct and applicable data of MarTech market. Effective business strategies of key market players and of new startup industries are also studied thoroughly to provide extensive market knowledge. The report makes use of an effective analysis technique such as SWOT and Porter’s five analysis to present its accurate results on the market.

The major key pillars for  MarTech market are listed below: Adobe, Agent3, Artesian Solutions, Ltd., Brandworkz Ltd., BrightTALK, Concep, Cyance, dotdigital EMEA Limited, Episerver (Idio), Force24, Growth Intelligence (Pelucid Ltd), Lead Forensics, NextRoll, Inc., Oracle, Salesforce.com, SALESmanago, Spotler UK, ZEOTAP

In terms of revenue, Europe MarTech market was valued at US$ 30,999.89 Mn in 2020 and reach US$ 105,294.29 Mn by 2030, growing at a CAGR of 15.16% over the forecast period (2021-2030). The study analyses the market in terms of revenue across all the major countries in the region.

For more information about this report visit: https://www.absolutemarketsinsights.com/reports/Europe-MarTech-Market-2020-%E2%80%93-2028-802

In terms of organization size, the MarTech market is segmented into small and medium enterprises and large enterprises. In 2019, large enterprises segment accounted for highest share in the MarTech market and is also expected to grow at a highest CAGR, over the period of next eight years. The growth is attributed to availability of MarTech solutions offering personalization and automation of marketing processes across multiple channels, which enables seamless accessibility across the organization’s sizes.

Based on technology, artificial intelligence based MarTech solutions and tools accounted for highest market share in 2019, and is expected to further grow at a highest CAGR during the forecast years owing to the reduction in the amount of manual processes to be carried out in the marketing department by utilizing these tools. For instance, in December 2020, Salesforce.com, inc., introduced Einstein Automate, an end-to-end workflow automation solution, which offers the organizations with automation capabilities designed for every business function. Moreover, recently organizations are increasingly focusing on automating time-consuming tasks, which is creating the need for technology platforms offering increased productivity with automated workflows and data integration solutions.

The demand for MarTech tools is increasing owing to the need for enhanced customer satisfaction and experience through increased personalization offered by these solutions across various industries. In terms of end use industry, the retail and consumer goods segment held the highest market share in the MarTech market in 2019 and is expected to further grow during the forecast years.

 MarTech Market Segmentation:

By Offering

• Solutions
• Services

By Deployment

• On-Premise
• Cloud-based

By Application

• Advertising and Promotion
• Display and Programmatic Advertising
• Search and Social Advertising
• Native Advertising
• Others
• Content and Experience
• Email Marketing
• Interactive Content Marketing
• Optimization, Personalization and Testing
• Digital Asset Management and Marketing Resource Management (MRM and DAM)
• Product Information System
• Search Engine Optimization (SEO)
• Marketing Automation
• Web Experience Management
• Others
• Social and Customer Relationships
• Call Analytics
• Account-based Marketing
• Webinars and Other Events
• Social Media Monitoring
• Loyalty and Referrals
• Influencer Marketing
• Reputation Management
• CRM Systems
• Chatbots
• Commerce and Sales
• Proximity and IoT Marketing
• Channel Partner and Local Marketing
• Sales Automation
• Affiliate Marketing
• E-commerce Marketing
• Others
• Data Analytics
• Customer Data Platform
• Compliance and Privacy       
• Marketing Analytics
• Others
• Other Applications (Roadmap Software, Budgeting and Finance etc.)

By Platform

• Mobile
• Web

By Organization Size

• Small and Medium Enterprises
• Large Enterprises

By Technology

• Artificial Intelligence
• Machine Learning
• Augmented Reality and Virtual Reality
• Internet of Things (IoT)
• Others

By End Use Industry

• Healthcare and Pharmaceuticals
• Banking, Financial Services and Insurance
• Information Technology and Telecommunications
• Government
• Education
• Media and Entertainment
• Retail & Consumer Goods
• Travel and Hospitality
• Transportation and Logistics
• Manufacturing & Automotive
• Food and Beverage
• Others

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

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